In the past few years, Canada and the world have been affected by the Coronavirus pandemic in nearly every aspect of daily life. Given the uncertain economy, many businesses were forced to modify thei…
Marketing
Creating Marketing and business plans can be an exciting and scary step of creating or updating a business. Both of these plans are crucial to the development and growth of any business. The Business …
Did you know that Pepsi and Coca Cola originally cost 5 cents per glass? Coke and Pepsi are multi-billion dollar companies and collectively they are worth half a trillion dollars. They are also market…
Out of the eight VALS types I did not classify as the survivor consumer type. Characteristics of people who are placed in the VALS type survivors are often found to be more cautious and loyal. A consi…
Culver's is a fast-food chain that began as a small-town restaurant in Sauk City, Wisconsin and has since developed into a nationwide fast-food enterprise (Culver's 2022). The main message Culver's e…
When looking through a magazine, you notice tons of advertisement, right? Advertisements are made to persuade the consumer into buying various products. Without the use of advertisements, it would be …
Differential analysis is an approach or method of comparing two or more business alternatives to each other to efficiently and effectively make decision that will enhance business organization growth.…
A famous singer, Swati Sharma, once stated "The best way to gain self confidence is to do what you are afraid to do" (124). One Colgate commercial, titled "Meeting the Family," is a keen example of po…
In the folklore of Robin Hood, the hero is said to have robbed from the rich and distributed to the poor. Robinhood, an online trading platform similarly takes pride in its capability to bring the ric…
Jib Fowels created the fifteen basic advertising appeals. A few examples are the need for attention, the need to achieve, the need to aggress, and the need to nurture. Fowler believed these appeals we…